Conservatives want to win more elections, and so we need to communicate more effectively. Most voters watch a lot of TV. But it can be hard to sell concepts using a visual medium. Consider commercials for automobiles. Cars move, of course, but even though the scenery passes by they do not display moving parts other than their tires calmly spinning. How do the marketeers craft a TV pitch for conspicuously visually-boring products?
This car will define your persona as being (successful, cool, caring ...)
This car will make you feel (happy, energetic, smart)
If conservatives want to communicate on TV, we need to show people how conservatism will define their persona and make them feel special.
What say you?
This car will define your persona as being (successful, cool, caring ...)
This car will make you feel (happy, energetic, smart)
If conservatives want to communicate on TV, we need to show people how conservatism will define their persona and make them feel special.
What say you?
No comments:
Post a Comment